May 2011
1 tag
1 tag
1 tag
1 tag
1 tag
1 tag
2 tags
2 tags
1 tag
“Your decisions about allocating your personal time, energy, and talent...”
– Via Maria’s CreativeMornings talk
WatchHow to do lean planning by @farrahbostic
(via How to do lean planning)
“ Planningness 2011 View more presentations from Colin Raney ”
– How to design a business by @colincolin
Planningness 2011
There are no such things as “Insights” →
Dear planners out there, there are no such things as insights by Farrah Bostic
The I word is often the elephant in the room.
“insights” are not just strewn about the place waiting to be spotted by brand managers and strategists; they were not left, neglected, under your chair or a stack of papers on the corner of your desk. You can not uncover, seek, find, or land on “insights”.
Survey: Mobile shopping drives in-store purchases →
When it comes to shopping, consumers are adoption mobile devices quickly. According to new data from JiWire, mobile consumers are increasingly connecting from smartphones, tablets and the like while looking for product information or checking prices. This is just another sign that retailers and brands need to be mobile as well as online.
